Have you ever heard of these jobs? Empathy Manager, Algorythe Auditor, Machine and People Ethics Manager, if the answer is no, then you might want to keep reading…
EDHEC Business School knows what jobs will need to be filled in the future. This is exactly why they created a new Master of Science programme that launched this year: MSc in Marketing Analytics. With this programme, you can gain the quantitative and analytical tools and know-how to make sound marketing decisions.
About EDHEC Business School
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 10 European business schools. They are also ranked #9 Worldwide for their Masters in Management (Financial Times 2021) and in the Top 10 Worldwide for their Master in Marketing (QS 2022).
Why Marketing Analytics?
In a period of unprecedented global shifts and increased digitization, consumer behavious, data, and analysis are key to developing strategies that are adaptable and customer-driven.
But how do we read this data and build a thoughtful marketing strategy that aligns with consumer trends AND market needs?
Enter the MSc in Marketing Analytics from EDHEC. This degree equips talented bachelor’s degree holders who show a strong analytical appetite with the quantitative & analytical tools and the knowledge to make sound marketing decisions.
Through this 18-month programme entirely taught in English, students will cover a range of topics and techniques allowing them to become a performant analytical marketer ‒ from customer experience, digital business models strategies to sentiment analysis to digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Does this sound like a fit for your career goals? Don’t miss this opportunity, and take the first step today by inquiring for more information about EDHEC.