The global luxury market is entering a new era in which psychology, innovation, and human relationships come together shaping how luxury is understood, experienced, and connected to human values.
Understanding this transformation is at the heart of “Psychology, Innovation, and the Power of Making the Right Connections”, a free live event hosted by Academia Cerebra on Wednesday, October 29 at 5 pm CEST. The discussion brings together four leading voices from across the luxury ecosystem: Mirko Giuri, Legal Director at Dolce & Gabbana Group; Laura Puricelli, Co-Founder and CEO of Dress for Good; Hadrian Beltrametti-Walker, Chief Legal Officer & ESG Leader at Rosewood Hotels; and George Bouvier, Founder & Executive Director at Academia Cerebra, the only British-accredited Academy dedicated exclusively to Luxury and Fashion that operates in Europe.
Together, they will discuss how the future of the industry depends not only on creative vision, but also on strategic insight: how brands, leaders and professionals can continue to make a difference in an ever-changing world.
The psychology behind modern luxury
Today’s consumers don’t simply buy a product, they buy a story. They seek brands that understand their values and aspirations. Understanding the psychology of luxury has become a powerful strategic advantage – helping brands forge genuine emotional and symbolic connections with their audiences. In this sense, the luxury sector is as much about empathy as it is about craftsmanship or design.
Learning with the leaders: Academia Cerebra’s Micro-Masters
Academia Cerebra was founded on the belief that education should be immersive, practical, and connected to real industry challenges. Its Micro-Masters programmes are designed for professionals across law, finance, architecture, marketing, technology, and beyond, those ready to bring their expertise to leading global brands.
- Micro-Master in Luxury Brand Management
Focus: brand narrative, customer experience and sustainability.
This programme teaches how to craft powerful stories, shape symbolic identities and build lasting relationships with global consumers.
- Micro-Master in Fashion & Luxury Entrepreneurship
Focus: entrepreneurial strategy, scalable business models and innovation.
Designed for innovators and future founders, it offers the strategic mindset and tools needed to launch and scale a sustainable, high-end brand.
- Applied Micro-Master in Luxury Brand Management
Focus: experiential marketing, luxury psychology and brand equity.
This hands-on pathway includes a virtual internship at a fashion brand, allowing participants to apply theory to real-world projects under expert mentorship.
Each Micro-Masters combines six live online modules (one weekend per month), with an immersive learning week in-person in Milan. Students are taught and personally mentored by C-suite executives, brand directors and senior industry leaders from companies such as Dolce & Gabbana, Rosewood Hotels, Acqua di Parma, Ferretti Group and MoMA.
With the global luxury market projected to reach nearly $589 billion by 2030, the demand for professionals who combine creativity with analytical precision has never been higher. Academia Cerebra bridges the gap between theory and practice, connecting ambitious learners with the minds shaping tomorrow’s luxury landscape.
To discover how psychology, innovation, and meaningful connections can redefine your career in luxury, join the free live event on Wednesday, October 29 and experience what it means to learn directly from those shaping the industry’s future.