Forbes recently identified AI fluency and digital transformation leadership among the most in-demand skills for 2025 (Forbes, 2024). This aligns with the evolving professional landscape, where careers in these areas, as well as in sustainability and cross-cultural leadership, are advancing at pace. To excel in this competitive environment, professionals need practical skills and a global mindset.
When pursuing further education, selecting an institution that meets these requirements is crucial for enhancing career prospects. EU Business School, with campuses in Barcelona, Geneva, Munich and a Digital Campus, offers master’s and MBA programs designed to prepare students for success in these sectors, including digital marketing and AI consulting. Through innovative teaching methods and real-world business scenarios, students develop the capabilities needed for tomorrow’s challenges.
EU’s cutting-edge programs, including the Master in Artificial Intelligence for Business and the MBA in Digital Business, seamlessly integrate theory with applied experience. This dynamic approach helps students develop the competencies that employers value while fostering critical thinking and problem-solving abilities. As Mina Bogetic, a graduate in Digital Marketing, Transformation, and Design Thinking, explains: “EU’s approach pushed me to think critically about real-world problems, giving me the confidence to manage business challenges.”
Each EU campus serves as a unique launchpad for excellence, offering diverse environments that cater to the global business landscape. Barcelona represents one of Europe’s top startup hubs; Munich is at the heart of Europe’s economic powerhouse; Geneva serves as a leading financial and diplomatic center; and the Digital Campus ensures the flexibility needed to balance work and study. Across all campuses, students benefit from extensive networking opportunities with industry insiders, a multicultural learning environment and the tools to develop an entrepreneurial perspective.
EU Business School’s career-focused approach enhances career trajectories in these in-demand areas of AI and digital transformation. Students gain practical experience through internships, company visits, and guest speaker sessions. Arijit Dutt, an MBA graduate now working as a Google Agency Account Strategist, shares: “EU Business School enriched my global perspective and instilled a pragmatic approach to problem-solving, which has been instrumental in securing my role in digital marketing.”
Ready to join successful alumni who hold leadership roles at top global companies? Apply now to align your education with the careers of the future.