In the ever-evolving world of Food & Beverage (F&B), staying ahead requires more than just passion: It demands specialised knowledge, strategic skills, and innovative thinking. Recognising this, ESCP Business School, a pioneer in international management education, has expanded its Master of Science (MSc) in International Food & Beverage Management to include 3 cutting-edge majors from the upcoming academic year.
Entrepreneurship and Innovation in F&B
This major is designed for visionary minds eager to transform their ideas into thriving enterprises. Students will immerse themselves in the startup ecosystem, learning how to launch, scale, and sustain innovative businesses in the dynamic restaurant and hospitality sectors.
Whether you’re dreaming of launching your own venture or injecting innovation into established brands, this pathway equips you with the entrepreneurial toolkit to succeed.
Marketing and Sales in F&B
Tailored for those who aspire to shape consumer experiences and drive growth, this major delves deep into consumer behavior, strategic marketing planning, and specialised sales techniques.
Students will master the art of crafting impactful marketing strategies, enhancing brand presence, and optimizing sales channels to thrive in the vibrant and competitive global F&B market.
Restaurant and Gastronomy Management
Leadership in gastronomy and restaurant management requires strategic oversight combined with operational excellence.
This major emphasises the essentials of profitable restaurant management, from financial planning and team leadership to optimising day-to-day operations. Ideal for aspiring executives and managers, it prepares students to confidently lead top-performing teams and elevate culinary businesses to new heights.
Why Choose ESCP’s MSc in International Food & Beverage Management?
ESCP’s program uniquely blends academic rigor with immersive, real-world experiences. Over 15 months, students study on two campuses in Turin and Paris, internationally recognised as capitals of culinary excellence. This dual-campus experience enriches students’ perspectives, offering unparalleled exposure to diverse business cultures and culinary traditions.
The MSc programme is distinguished by its hands-on approach:
- 5-month International Consulting Project: Solve real-world challenges with renowned F&B industry leaders.
- Immersive Culinary Journeys and Local Excellence Tours: Multiple trips and immersive journeys, ranging from one day to a full week, to experience local food and beverage cultures and excellences.
- Internship: Complete a compulsory 4-month internship to apply classroom learning directly within top industry organisations.
Graduates emerge from the programme with two degrees: The prestigious French Master’s Degree (DEAMIE) and the ESCP Diploma, MSc in International Food & Beverage Management, empowering them to pursue successful careers as Managers in Marketing and Sales, Entrepreneurship and Innovation, Restaurant and Hospitality and more.
Italy and France offer unparalleled opportunities for professional networking and exposure, with access to prominent companies including Barilla, Eataly, Lavazza, Ferrari Lunelli, Pernod Ricard, and many others. This environment ensures that students not only learn from the best but also gain significant visibility in the global F&B landscape. Ready to elevate your career in the Food & Beverage industry?
Download the programme’s brochure and shape the future of the Food & Beverage Industry.