There’s a new recruitment battle in the business world. As the digital revolution transforms every sector, companies are competing to find next-generation executives who can combine a talents for STEM (Science, Technology, Engineering and Mathematics) subjects with provenbusiness management abilities.
Even in non-tech industries such as finance or healthcare, companies need new hires who understand the power of Big Data and applied Artificial Intelligence. But to avoid silos and make the most of fast-evolving technology and management styles, they need the same hires also to understand the fundamentals of business and leadership.
In other words, they need managers who can make the most of human intelligence, business intelligence AND artificial intelligence. Smart thinkers who can leverage analytics, design outstanding data strategies and put AI into action in the real world.
Doubling down on STEM
To meet this demand, Esade in Barcelona, Spain — one of the world’s leading business schools — has developed a pioneering double undergraduate degree: the Bachelor of Business Administration & Bachelor in Artificial Intelligence for Business (BAIB).
Delivered completely in English over 5 years, it is designed with talented STEM students in mind. As well as developing advanced coding, computing and Artificial Intelligence expertise, the double degree participants will also add the renowned management education of a top-ranked business school (while enjoying five years in Barcelona!). In the video, Associate Dean Xavier Ferràs explains how the program responds to the changing needs of both companies and students:
A white-hot talent market
Esade’s strong ties to companies around the world drive the development of its program portfolio and the BAIB is no different. Their input, plus the wider available data, leaves no room for doubt: the opportunity is now. According to Gartner, the AI talent market is expanding by 74% each year, while McKinsey estimates the potential value creation of AI for businesses by 2030 to be $13 trillion dollars.
In this white-hot recruitment market, graduates who can offer a 360º business management education plus knowledge of Artificial Intelligence applied to business will be in high demand.
Applications are now open. More information here