Indian Fashion: Cultural Association
Indian Fashion Industry is at its infancy at the moment and has great potential to make the mark on the world stage. Fashion in India has thousands of years of tradition behind it. India has a rich and varied Textile Heritage where each region of India has its own native dress and traditional costumes. Fashion Industry is growing at a rapid pace with international developments, such as the India Fashion Week gaining popularity and annual shows by fashion designers held in major cities of India. In Indian Culture, the body is invested with various meanings and reflected in its rich sculptural tradition decorating the body is yet another way of conveying meaning and personality. Fashion is also receiving recognition at governmental level, recently First Lady of Indian Fashion, Ritu Kumar was honored with a Padmashri. (Courtesy: Times of India)
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Fashion Industry in India: Educational and Employment Opportunities
There has been growing consciousness among the Indian men and women towards the fashion, styles and designs of the dresses since long times. There are several institutes like National Institute of Fashion Technology (NIFT), Indian Institute of Fashion Technology (IIFT) and other fashion academies which have been established where the students are taught to translate their creativity into dresses and fabric designs.
The Media has also played an important role in the fashion boom by providing good coverage to the fashion world and even several Magazines are specifically devoted only to the fashion scene. The proliferation of fashion-based programmers on the Satellite Television channels has increased the consciousness of the average Indian masses about the changing trends in the global fashion. This industry is also generating a lot of Business and becoming a booming industry for generating a lot of jobs for people. More and more fashion training institutes and Fashion Corporations are cropping up. Many national and International Brands are establishing themselves in Indian market. Thus, Globalization has completely changed the face of our Indian fashion industry.
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