{"id":65608,"date":"2025-06-04T11:36:00","date_gmt":"2025-06-04T09:36:00","guid":{"rendered":"https:\/\/blog.docsity.com\/en\/?p=65608"},"modified":"2025-06-04T15:06:11","modified_gmt":"2025-06-04T13:06:11","slug":"shaping-the-future-of-fb-escp-launches-3-new-majors","status":"publish","type":"post","link":"https:\/\/blog.docsity.com\/en\/news-universities\/shaping-the-future-of-fb-escp-launches-3-new-majors\/","title":{"rendered":"Shaping the Future of F&B: ESCP Launches 3 New Majors"},"content":{"rendered":"\n

In the ever-evolving world of Food & Beverage (F&B)<\/strong>, staying ahead requires more than just passion: It demands specialised knowledge<\/strong>, strategic skills<\/strong>, and innovative thinking<\/strong>. Recognising this, ESCP Business School<\/strong>, a pioneer in international management education<\/strong>, has expanded its Master of Science (MSc)<\/strong> in International Food & Beverage Management<\/strong><\/a> to include 3 cutting-edge majors from the upcoming academic year.<\/p>\n\n\n\n

Entrepreneurship and Innovation in F&B<\/h4>\n\n\n\n

This major is designed for visionary minds<\/strong> eager to transform their ideas into thriving enterprises<\/strong>. Students will immerse themselves in the startup ecosystem<\/strong>, learning how to launch<\/strong>, scale<\/strong>, and sustain innovative businesses<\/strong> in the dynamic restaurant<\/strong> and hospitality sectors<\/strong>. <\/p>\n\n\n\n

Whether you’re dreaming of launching your own venture<\/strong> or injecting innovation<\/strong> into established brands, this pathway equips you with the entrepreneurial toolkit<\/strong> to succeed.<\/p>\n\n\n\n

Marketing and Sales in F&B<\/h4>\n\n\n\n

Tailored for those who aspire to shape consumer experiences<\/strong> and drive growth<\/strong>, this major delves deep into consumer behavior<\/strong>, strategic marketing planning<\/strong>, and specialised sales techniques<\/strong>. <\/p>\n\n\n\n

Students will master the art of crafting impactful marketing strategies<\/strong>, enhancing brand presence<\/strong>, and optimizing sales channels<\/strong> to thrive in the vibrant and competitive global F&B market<\/strong>.<\/p>\n\n\n\n

Restaurant and Gastronomy Management<\/h4>\n\n\n\n

Leadership in gastronomy<\/strong> and restaurant management<\/strong> requires strategic oversight<\/strong> combined with operational excellence<\/strong>. <\/p>\n\n\n\n

This major emphasises the essentials of profitable restaurant management<\/strong>, from financial planning<\/strong> and team leadership<\/strong> to optimising day-to-day operations<\/strong>. Ideal for aspiring executives and managers<\/strong>, it prepares students to confidently lead top-performing teams and elevate culinary businesses to new heights.<\/p>\n\n\n\n

Why Choose ESCP\u2019s MSc in International Food & Beverage Management?<\/h4>\n\n\n\n

ESCP’s program uniquely blends academic rigor<\/strong> with immersive, real-world experiences<\/strong>. Over 15 months<\/strong>, students study on two campuses in Turin<\/strong> and Paris<\/strong>, internationally recognised as capitals of culinary excellence<\/strong>. This dual-campus experience<\/strong> enriches students’ perspectives, offering unparalleled exposure to diverse business cultures<\/strong> and culinary traditions<\/strong>.<\/p>\n\n\n\n

The MSc programme is distinguished by its hands-on approach<\/strong>:<\/p>\n\n\n\n